A Generalized Norton–Bass Model for Multigeneration Diffusion
نویسندگان
چکیده
منابع مشابه
A Generalized Norton-Bass Model for Multigeneration Diffusion
The Norton-Bass (NB) model is often credited as the pioneering multigeneration diffusion model in marketing. However, as acknowledged by the authors, when counting the number of adopters who substitute an old product generation with a new generation, the NB model does not differentiate those who have already adopted the old generation from those who have not. In this study, we develop a General...
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ژورنال
عنوان ژورنال: Management Science
سال: 2012
ISSN: 0025-1909,1526-5501
DOI: 10.1287/mnsc.1120.1529